How a Custom Supplement Manufacturer Can Help Grow Your Private Label Nootropics Brand
Partner with American Health Formulations to Take Your Nootropics Brand to the Next Level
February 4, 2025
The nootropics market is booming — and it’s not just for seniors anymore. Today, nootropics are growing in popularity among students, athletes, professionals, and even busy parents trying to balance work and their families. The global nootropics market size was estimated at $3.75 billion in 2022 and is projected to reach $11.17 billion by 2030, with a compound annual growth rate (CAGR) of 14.6%.
This market is becoming more expansive, diverse, and dynamic, with a broad spectrum of nootropics aimed at supporting various aspects of cognitive function. While some products boost mental stamina, others improve focus, quick decision-making – and so on. With the nootropic market expanding rapidly, partnering with a custom supplement manufacturer can help you create unique products that help you grow your brand.
Common Ingredients Found In Nootropics
1) Phosphatidylserine
Phosphatidylserine supplements from soy and sunflower are plant-based sources that support cognitive health and brain function. Soy-based phosphatidylserine is common, as soybeans naturally contain high levels, while sunflower-derived options are ideal for those seeking non-GMO or allergen-free alternatives. Both types may improve memory, focus, and mental clarity, especially in older adults. They may also help reduce stress by lowering cortisol and enhance mood. Additionally, these supplements may improve exercise performance by reducing stress. Both soy and sunflower sources provide effective, plant-based options for cognitive wellness.2) Alpha-GPC
Alpha-GPC supplements are a potent source of choline, a nutrient essential for brain health. Known for their cognitive-enhancing benefits, Alpha-GPC supports boosting acetylcholine levels, a neurotransmitter crucial for memory, learning, and focus. These supplements are often aid mental clarity, memory function, and promote overall cognitive performance, especially in individuals experiencing age-related cognitive decline. Alpha-GPC is also popular among athletes for its potential to support physical performance by increasing power output and reducing fatigue.3) Bacopa Monnieri
Bacopa Monnieri, also known as Brahmi, is a plant commonly used in Ayurvedic medicine. It has been traditionally used to promote enhancing memory, reduce anxiety, and improve overall cognitive function. Studies have shown that Bacopa Monnieri can help improve memory retention, and its antioxidant properties may protect the brain from oxidative stress. This herb is often included in nootropic blends aimed at supporting long-term cognitive health.4) Ginkgo Biloba
Ginkgo Biloba is another popular ingredient in nootropic supplements, known for its ability to promote memory, concentration, and cognitive function. It works by promoting blood circulation to the brain, which may lead to better oxygenation and nutrient delivery. Some studies have suggested that Ginkgo Biloba may also help reduce symptoms of anxiety and improve mood, making it a popular choice for those looking to support both mental function and emotional well-being.5) Huperzine-A
Huperzine-A supplements are derived from the Chinese club moss plant and are known for their cognitive-enhancing properties. Huperzine-A works by inhibiting the enzyme acetylcholinesterase, which breaks down acetylcholine, a neurotransmitter essential for memory, learning, and focus. This supports memory, mental clarity, and overall cognitive function. Huperzine-A is often used to support brain health in individuals experiencing age-related cognitive decline and is also popular for promoting concentration and alertness. Additionally, it may have neuroprotective benefits, potentially supporting long-term brain health.6) Lion’s Mane Mushroom
Lion’s Mane Mushroom is a powerful nootropic ingredient that has gained significant attention for its cognitive benefits, particularly in supporting memory, focus, and mental clarity. Rich in compounds like hericenones and erinacines, Lion’s Mane has been shown to help stimulate nerve growth factor (NGF), which supports the growth, maintenance, and survival of neurons. It is often used to help enhance mental clarity, focus, and memory, as well as to reduce symptoms of anxiety and depression.Why a Custom Supplement Manufacturer is Key to Your Success
1) Unmatched Quality Control
When you partner with NSF certified companies that operate in a cGMP certified facility, you ensure that every batch of your private label nootropics supplements meets the highest standards for quality and safety. This is crucial in a market where consumers demand clean, effective products. Furthermore, as consumer demand for cognitive supplements increases, brands that adhere to cGMP compliance will be poised to capture larger shares of the growing market.
2) Innovation at Your Fingertips
A custom supplement manufacturer offers the expertise and flexibility to create products that are unique to your brand. From capsules to tablets, to powders, they will help you develop innovative formulations that give your brand a clear competitive advantage in the booming nootropics space. The ability to create novel, tailored formulas specific for cognitive functions such as focus, clarity, and mental energy will help you stand out from competitors.
3) Speed and Efficiency
Partnering with a premier dietary supplement manufacturer means faster production times and quicker market entry. With the private label nootropics market growing rapidly, getting your products to consumers as soon as possible can make all the difference. Manufacturers who can quickly scale and deliver products on time will position your brand for success.
4) Global Standards, Global Reach
Working with NSF-certified manufacturers ensures that your products meet international standards, which is the first step to expand your brand into other countries around the world.
Leveraging Consumer Trends to Differentiate Your Brand
Staying attuned to consumer preferences and emerging trends is key to gaining a competitive edge in the crowded nootropics market. As the market grows, consumers are increasingly looking for products that meet their specific needs, whether through ingredient selection, product form, or additional health benefits.
-
Natural and Plant-Based Nootropics: There’s a notable shift towards natural and plant-based cognitive enhancers, driven by consumer demand for clean and sustainable products. Ingredients like Lion’s Mane mushrooms, Rhodiola Rosea, and Ginkgo Biloba are gaining popularity for their potential cognitive benefits without synthetic additives.
-
Personalization and Nootropic Stacking: Consumers are increasingly seeking tailored nootropic solutions that align with their individual cognitive needs. This trend is driven by the growing desire for products that address specific mental performance goals, such as promoting memory, improving focus, or reducing mental fatigue. Nootropic stacking—the practice of combining multiple supplements to create a custom cognitive regimen—is gaining popularity as it allows individuals to select ingredients that target various aspects of brain function simultaneously. For example, a stack might combine ingredients that enhance short-term focus with those that promote long-term memory retention.
-
Holistic Wellness Approach: Consumers are increasingly adopting a holistic approach to wellness, which includes not only cognitive performance but also mental wellness, mood enhancement, and stress relief. A report from Verified Market Research indicates that cognitive health supplements with additional benefits like mood stabilization and stress relief have seen a 21% increase in consumer interest. With 56% of consumers reporting high levels of stress, cognitive supplements that address multiple aspects of mental health, including mood, focus, and relaxation, are gaining significant traction.
One of four industrial size blenders in American Health Formulations’ NSF Certified / cGMP Certified facility
Why Partner With American Health Formulations
American Health Formulations (AHF) a leading provider of dietary supplement contract manufacturing services, including:
- Custom Supplement Manufacturing: Tailored formulations to meet your brand’s unique needs.
- Private Label Supplement Manufacturing: Market-ready, pre-developed formulations.
- Multiple Dosage Forms and Co-Packaging options:
- Analytical Testing & Stability Studies: On-site laboratories to support meeting cGMP regulatory requirements in purity, safety and product effectiveness.
- Graphic Design and Labeling: In-house graphic design team for labels and pouches to be professionally designed and printed.
Contact American Health Formulations today to learn how our expertise as a custom supplement manufacturer can help grow your private label nootropics brand.